The computer games trade fair Gamesweekberlin kicked off in Germany’s capital Berlin on Monday.
During the next seven days, the organizers are expecting around 15,000 visitors to attend the fair.
In addition to a general public gaming event called GAMEFEST, Gamesweekberlin will feature three events for business and game developers, community mangers and other gaming industry professionals.
“Gamesweekberlin’s profile is quite different” to the large consumer fairs, Michael Liebe, founder of event specialist Booster Space, one of the organizers of Gamesweekberlin, told Xinhua on Monday.
The fair’s main B2B event, QUO VADIS, will take place on Monday and Tuesday and is the oldest game developer conference in Europe according to the organizers.
The two-day event offers keynotes lectures, roundtables and workshops on marketing, community management and financing of games as well as current developer trends, innovative technologies and the use of computer games in healthcare.
Another event WOMENIZE! on Wednesday is an “action program” dedicated to females in the gaming industry that will focus on “success stories and highlights on the many activities offered to promote women in the workplace.”
“At Gamesweekberlin, we address individual target groups with individual formats,” added Gamesweekberlin organizer Liebe.
The final main event running from Wednesday to Saturday, called A MAZE., is centered on the art and culture of games as well as “playful media” and is open to gaming professionals and the general public and offers keynote lectures, workshops, four nights of music and an interactive exhibition.
According to the association of the German games industry, the German gaming market grew by 9 percent to around 4.4 billion euros (5.0 billion U.S. dollars) in 2018.
So called in-game purchases for additional content or cosmetics contributed significantly to the German gaming market’s growth as such purchases increased by 28 percent to 1.9 billion euros, according to the German industry association.
One can see a “continuous change” in the gaming industry, added Liebe. Current trends would be virtual reality and the so-called out-of-home entertainment such as arcades or Nintendo’s Pokemon Go for which “people are again going out to play”.