The Mexican government plans to launch its latest tourism campaign, called “Knocking at the Door,” to attract more Chinese tourists.
The idea is to target countries with large tourism markets, such as China, and improve Mexico’s standing among global tourist destinations.
Mexico aims to attract more of China’s 124 million travelers this year, including 22 million with high purchasing power.
Mexican tourism officials have been consulting Chinese high-end tour operators to find out what their clients want in Mexico. Chinese tourists are interested in tourist attractions such as the jungle, archaeological sites and colonial towns, like those found in the states of Yucatan, Campeche, Chiapas, and Oaxaca, all of which are in the southeast of the country.
The latest figures from the Mexican government show 135,000 Chinese tourists visited Mexico in 2018, up by 35 percent from 2017.
Mexico hopes to welcome a record 44.8 million tourists in 2019, an increase of 5.6 percent year-on-year.