Asian countries are in an initial stage of mass tourism development and have huge market potential, according to a report released by the China Tourism Academy.
Asia received 430 million inbound overnight visits in 2017, said the report released during the week-long Conference on Dialogue of Asian Civilizations that started on May 15 in Beijing.
Meanwhile, Asian travelers made 410 million outbound overnight trips and 7.59 billion domestic overnight tours in 2017, it added.
Inbound tourism revenues in Asia amounted to 509 billion U.S. dollars in 2017, accounting for 38.4 percent of the global total, said the report.
In 2017, outbound tourism consumption by Asian tourists reached 474 billion dollars, while domestic tourism consumption totaled 963 billion dollars.