Croatia must build its own image: president

“In a globalized world, the image of each country plays a significant role, and Croatia wants to create its own image in the world,” Croatian President Kolinda Grabar-Kitarovic said on Tuesday at the conference “Croatia we need – a new image of Croatia”.

The conference was organized by the Zagreb daily newspaper “Vecernji list”, and Grabar-Kitarovic stressed that six months ago she founded a special group of experts whose task was to work on Croatia’s identity and brand. The group proposed to the government the guidelines to implement several elements of Croatia’s identity.

“If we do not create our own image ourselves, others will do it. We don’t want to allow that,” the president said.

She particularly stressed that it is important not only how others feel about Croatia, but also how Croatian citizens feel about their own country. The president noted that Croatian great success at the World Cup in Russia showed the world a different and successful picture of the country. “The world has witnessed how proud Croatia is,” the president said.

“The image of the state and the creation of a strong national identity is increasingly important for competing in an international context.”

After the conference, the Croatian president commented the report of the Security and Intelligence Agency (SOA) published on Monday, saying that Croatia is a safe country.

“I believe in the institutions and agencies involved in the protection of the Croatian territory. The state has no cause for concern, but there are reasons to be careful,” said Grabar-Kitarovic.

She called on neighboring states to cooperate with Croatia when security throughout the area will be potentially endangered, and to share data with each other.