Visit England has launched a business-to-business digital platform that enables tourism suppliers to connect to multiple international distributors, reports the Travel Gazette.
Tourism Exchange Great Britain is a one-stop shop for English tourism suppliers including accommodation providers, visitor attractions and experiences, to link to distributors with international reach and sell their products overseas.
“TXGB will drive bookings for the hundreds of thousands of tourism businesses in England by making it easier for them to access new markets and ultimately more customers,” Visit England Commercial Director Carol Dray said.
“England’s tourism product will be on show internationally to global distributors and their customers, promoting the latest tourism products, services and experiences, driving bookings and inbound tourism across the country, boosting regional economies.”
Known as TXGB, it simplifies the process for businesses wanting to connect to multiple distributor channels.