Flyers get to help build airline menu, traditional favourites added

By Nathan Morley

Customers on the leading Japanese carrier are getting a say on what they eat during flights.

All Nippon Airways, famed for its in-flight menus, is inviting the public to vote on which dishes will be added to its in-flight menu for Premium Economy and Economy Class passengers.

“We are always looking for new ways to give our passengers a voice and inviting their input on the services that we offer in order to create a more responsive airline,” said Hideki Kunugi, Executive Vice President of the airline.

According to the airlines, the 10 possible additions are all Donburi, which is a traditional Japanese rice bowl meal.  The donburi dishes are meant to capture the local flavor of 10 distinct Japanese regions.

Recent years, the new dishes represent a different category of Japanese cuisine, with last year’s competition being based around curry dishes.

ANA was founded in 1952 with two helicopters and has become the largest airline in Japan, as well as one of the most significant airlines in Asia, operating 82 international routes and 121 domestic routes.