An agreement to promote joint travel packages to foreign holidaymakers has been agreed between Cyprus and Israel.
The two geographically close countries want to highlight regional gastronomy, cruise excursions, golf and wellness holidays to German, Russian and American tourists.
A statement from the Deputy Ministry for Tourism in Nicosia said an agreement had been reached “regarding ways and actions that must be taken towards a successful promotion of joint packages, planned to begin next year”.
The deal was sealed between Cypriot Tourism Minister Savvas Perdios and Israel’s Tourism Ministry Director-General Amir Halevi.
The joint packages will at first be promoted in Russia, Germany, and the United States, but the scheme is expected to be further extended after 2020.
Gastronomy is a priority for the scheme and will serve as a single excursion package that will attract visitors to both countries.
Earlier this year, Cypriot restaurateurs began tempting travellers with unique breakfasts made exclusively from locally-produced food in an attempt to ‘spice up’ the traditional tourism product.
With millions of visitors arriving in both Israel and Cyprus annually, it is hoped the scheme will further develop tourism to the Mediterranean region.