A brand-new luxury holiday destination is about to launch on the Red Sea Coast. The 5-star Steigenberger Resort Alaya, located at the very heart of Madinat Coraya and headed up by Hotel Manager Ayman Saad, is scheduled to open for business on 1 December 2021. 290 elegantly furnished rooms are on offer alongside five restaurants, two bars, a generously proportioned spa facility complete with indoor pool, a further extensive pool area, a garden, and a gym.
“The Steigenberger Resort Alaya is excellently situated and enables us to add a modern and luxurious hotel to our portfolio,” stated Marcus Bernhardt, CEO of Deutsche Hospitality. “This resort is the perfect destination for guests who are seeking a relaxing beach holiday which meets the highest standards. Egypt is a very important market for us, and we are delighted to be opening the 16th Steigenberger Hotel in the country.”
The Steigenberger Resort Alaya is set at the centre of one of Egypt’s most up-and-coming tourism spots. Marsa Alam, the nearest international airport, is a mere 5 kilometres away. This makes the area especially attractive for foreign visitors. Marsa Alam lies right on one of the Red Sea’s most beautiful stretches of coastline and is considered to be a major go-to place for diving enthusiasts from across the world. The hotel’s culinary services encompass a total of seven restaurants and bars. These comprise the Sultana Main Restaurant, four dinner à la carte restaurants, a lobby bar with a terrace and a pool bar boasting a contemporary and fresh design.
About Deutsche Hospitality
Vision, passion and cosmopolitanism. Deutsche Hospitality delivers the perfect guest experience. Tradition and an eye for the future come together in an inimitable portfolio of eight brands operating across more than 160 hotels globally. “Celebrating luxurious simplicity.”: Steigenberger Icons are extraordinary luxury hotels which combine historical uniqueness and modern concepts. The Steigenberger Porsche Design Hotels brand is generating innovative impetuses in the Luxury Lifestyle Segment. Steigenberger Hotels & Resorts represent the epitome of upscale hospitality on three continents. Jaz in the City’s Lifestyle Hotels dictate the rhythm in the Upscale Sector. House of Beats unites a passion for the hotel business with the fascination of lifestyle, fashion and music. IntercityHotel is located at the very hub of any destination and offers a true home of comfort and mobility in the Midscale Segment. MAXX by Deutsche Hospitality is a charismatic conversion brand which is also positioned in the midscale area of the market. Zleep Hotels provide a smart marriage of design and functionality in the Economy Segment. All of these brands are unified under H-Rewards, Deutsche Hospitality’s loyalty program which yields benefits from the first booking onwards. The vision is clear. In conjunction with its shareholder Huazhu, Deutsche Hospitality aims to advance to become one of Europe’s leading hotel companies.