About half of Greeks say they will reduce spending on summer holidays this year as rising prices continue to strain household budgets, the financial newspaper Naftemporiki reports, citing a survey by the Hellenic Institute of Retail Consumer Goods Research (IELKA).
The survey found that inflation and weaker purchasing power are pushing many households toward shorter and cheaper trips, while roughly half of respondents said they do not plan to take a summer holiday at all.
Among those who do intend to travel, most are planning brief or limited breaks. Only a small share expect to take holidays as usual or extend their trips.
Many respondents said they are cutting costs by choosing cheaper accommodation, including holiday homes or stays with relatives and friends. Fewer plan to stay in hotels.
Despite cautious domestic spending, Greece’s tourism sector remains strong. International arrivals rose 38.3% year‑on‑year to 3.4 million in the first quarter of 2026, while tourism revenue increased 64.3% to 1.96 billion dollars.