Malta’s Tourism Minister Ian Borg this week called on hoteliers and tourism operators to invest in environmental sustainability, AI-driven systems, and higher-quality premium services to secure the sector’s long-term success.
Borg, who also serves as deputy prime minister and foreign minister, emphasized the importance of continuous investment in Malta’s tourism industry, particularly in quality, digital transition, and sustainability.
He highlighted the opportunity for Maltese hotels to attract eco-conscious travelers by enhancing their green practices.
“As a Mediterranean destination, embracing environmentally responsible tourism can become a unique selling point,” he said.
Borg made the statement at a conference where Deloitte presented its quarterly tourism industry report, which revealed that revenue per room for four- and five-star hotels increased by about 7 percent in 2024.
Forward bookings for the first half of 2025 also show strong growth compared to the previous year.
The findings align with Malta’s record-breaking 2024 tourism figures, which saw tourist spending rise by 5.5 percent in the last quarter and 3 percent for the year.
Total tourist expenditure surged by 23.1 percent, reaching a record 3.3 billion euros.
Back in December, Famagusta Gazette reported that Malta International Airport welcomed over 8.3 million passengers between January and November 2024.
In November 2024 alone, 630,637 passengers passed through the airport, reflecting a double-digit growth of 19.2 percent compared to November 2023. This rise in passenger numbers was accompanied by a 19.8 percent increase in aircraft movements and an 18.3 percent boost in seat capacity over the same month in 2023.