Young people in Portugal are sharply reducing their social media use, signaling a shift toward more deliberate digital habits, new data show.
Marktest reports social media use among young people fell 22 percent over the past two years. Across the population, average daily time dropped 13 percent in the past year.
The National Institute of Statistics said Friday that 79 percent of residents now use social media, the lowest share since 2017.
Researchers cited by Expresso say the trend tracks patterns in other countries, reflecting saturation as users reassess social platforms’ role. Many are adopting “digital detox” practices, including limits on screen time and temporary disconnection.
Patricia Dias, an assistant professor at the Catholic University of Portugal, said the decline among young people is often intentional and sustained. Her research finds adolescents cutting back when the benefits no longer outweigh the time and psychological pressure.
Young users frequently report anxiety, compulsive checking and fear of missing out, Dias said. She described the shift as self‑regulation aimed at protecting attention and well‑being.
Analysts say social media remains significant in Portugal, with the trend pointing to more selective, intentional use rather than retreat.