FAMAGUSTA GAZETTE – ITB continues to expand its global presence with the debut of ITB Americas, a B2B tourism trade show scheduled to take place from November 10-12, 2026, in Guadalajara, Mexico.
Messe Berlin made the announcement today at ITB Berlin and signed a memorandum of understanding (MoU) with the Mexican ambassador in Berlin and representatives of the State of Jalisco. Additionally, ITB Berlin released the latest World Travel Monitor® findings by IPK International, highlighting travel trends in the Americas for 2024.
ITB Americas will be the only travel trade show to cover North, Central, and South America, as well as the Caribbean, encompassing all segments of the travel industry, from Adventure & Responsible Tourism to Business Travel and Travel Technology. The event will feature a distribution of exhibitors with 80% from the Americas and 20% from the rest of the world, welcoming participants from startups to global market leaders.
The American continent is experiencing positive trends in outbound travel, according to the latest data from IPK International. Mexico, with its ideal geographic location, strong economy, and first-class tourism infrastructure, is an excellent venue for ITB Americas. Guadalajara, Mexico’s second-largest city, offers top-notch connectivity and the country’s most modern exhibition and convention center.
The ITB Americas Conference will feature high-profile speakers discussing the latest industry trends, along with specific networking formats focused on buying and sales. This new event expands the ITB brand family, which already hosts successful trade shows in Berlin, Shanghai, Singapore, and Mumbai.
“The launch of ITB Americas represents a continuation of our successful international strategy,” says Dr. Mario Tobias, CEO of Messe Berlin. “Having previously focused on Asia, for us it is now ‘ITB goes West’. Whether for hiking in the Rocky Mountains, cruises in the Caribbean, exploring the Atacama Desert in South America, or experiencing Mayan culture in Central America, the Americas are among the most diverse regions for travel and an important source market with countries such as the USA, Canada, Mexico, and Brazil,” says Tobias.
With ITB Americas, the ITB brand continues to expand its global footprint, fostering connections and opportunities within the travel industry across the entire American continent.