The 2026 Milan‑Cortina Winter Olympics will debut a wide range of AI‑driven broadcast technologies designed to transform how audiences experience the Games.
One of the headline features will be AI‑supported real‑time 360‑degree replays developed with Alibaba.
The technology fuses multi‑camera feeds with stroboscopic analysis to generate multi‑angle views, freeze frames and slow‑motion sequences within seconds.
Curling will see its first AI‑powered stone‑tracking system, which will visualize each stone’s trajectory, speed and rotation in real time.
A new AI assistant, Olympic GPT, will provide fans with verified information, including live results and rules.
OBS is also testing an Automatic Media Description platform to help broadcasters manage the enormous volume of live video produced during the Games.
For content distribution, an automated highlights generator — which produced more than 100,000 unique clips for broadcasters during Paris 2024 — will be used at a Winter Games for the first time.
First Person View drones will be deployed in sliding sports such as bobsleigh and luge, offering dynamic footage that follows athletes at high speed.
OBS will also shift to Virtual OB vans using cloud‑based infrastructure, a move expected to reduce space and power needs at broadcast compounds by up to 50 percent.